Proving old dogs thrive on new tricks with Chateau Morrisette.
Challenge: After 30 years in business as one of Virginia’s premier wineries, Chateau Morrisette needed a fresh approach to their identity. Their logo, product names and packaging had always been...
View ArticleBuilding a Brand from Scratch Using Consumer Insights as the Key Ingredient.
Challenge: The makers of a new music composition software program needed to develop a complete identity package for their product, including the name, logo, tagline, positioning, and product packaging....
View ArticleCreating a medical reputation management brand worthy of distinction.
Challenge: Market demand and the lack of credible online rating sites for doctors galvanized Medical Justice to develop a new service that specifically focuses on helping doctors manage their digital...
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